While the internet endlessly debated the origins of the design, the artist revealed he was inspired by memorial sweatshirts from Southern California’s Latino community.
#GOTHIC FONT LETTERS SERIES#
The artist behind the immensely popular Pablo-themed merch (and original DONDA design) was Cali Thornhill Dewitt, who had exhibited a series of similar pieces back in a 2014 LA exhibition and partnered with Berlin-based 032c to produce one the following year. Die-hard Yeezy fans quickly pointed to the Donda West crewneck sweater he has been spotted wearing since 2015 (most famously in Vic Mensa’s “U Mad” music video) as the inspiration. When Kanye West hit Madison Square Garden with his extravagant fashion show meets TLOP listening party back in February, the performer debuted a range of concert merchandise adorned with his newest lyrics – each phrase carefully set in a bold blackletter font.
“You were only allowed to wear something like that if you were affiliated, and if you weren't, you were getting jammed up.” “Growing up in Venice in the 80s and 90s, I always saw gentlemen in my neighborhood wearing t-shirts and crewnecks with that font,” he added. “Those letters and that traditional layout are a part of my culture as a gang member,” Spanto explained to Dazed. The duo behind the brand, Spanto and 2tone, channeled the frustration and anger they felt from the gentrification overtaking their hometown into a debut collection with no shortage of the Old English font and its links to LA gang culture. Before Vetements or Pablo, pioneers like New York’s SSUR (founded back in 1990) as well as newer brands like Been Trill have been using the letter style – even A$AP Mob made use of the font for their debut collection of namesake merch in 2013.īorn x Raised is a Los Angeles streetwear label that has embraced a variant of blackletter since day one. It’s long been found in gothic subculture ( featuring in the pages of 80s and 90s goth bible Propaganda, for instance) and has been a frequently used motif in the world of streetwear for years. The letters may be sweeping through mainstream men’s and women’s fashion right now, but the style is nothing new. The bold and medievalesque style, sometimes referred to as gothic or Old English, has quickly risen to the go-to typeface choice for designers and labels alike this year – just look at Gucci’s SS16 menswear show, where it popped up on a hoodie. If you have any questions or concerns about the content we discussed, please don’t hesitate to leave a comment below.Whether you blame Kanye West and his Life of Pablo merch or Vetements and their longer-than-longsleeve t-shirts, one thing is certain: blackletter fonts are everywhere right now.
Thank you for taking the time to read our article. We love interacting with our readers and are always open to feedback and suggestions! We’re always updating our content to ensure you have access to the latest tips and tricks in the industry.ĭon’t forget to follow BetterStudio on Facebook and Twitter to stay up-to-date with our latest tutorials and news. If you enjoyed this article and found it helpful, be sure to check out the BetterStudio blog for more related tutorials on graphic design. These fonts range from traditional to modern and offer a range of styles for every taste. In conclusion, we’ve explored the 36 best Gothic fonts that can enhance the design of your projects. It’s also essential to ensure that the font is readable and legible in various sizes. If you want a more modern twist on Gothic typography, try a sans-serif Gothic font. If you want a more traditional look, opt for a black letter font.
When choosing a Gothic font, consider the tone and style of your project. How do I choose the right Gothic font for my project?
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